Thursday, April 17, 2014

Keep Calm...

This highly praised wardrobe essential can be yours, but only for the next few days -- sales end April 21.  This is a Bonfire Fund Raising Campaign, and the way it works is for each t-shirt sold, $5 goes toward SFD's Instructor Education Fund. But it only goes through if 50 shirts are sold. If less than 50 are sold, no one gets charged and no shirts are mailed out.

I started this drive about a week and a half ago, and it's almost over. As of this writing, we only need to sell 7 more shirts. Who wouldn't want this amazing piece of cheezy horse wisdom?

But now to the inspiration behind turning me into a salesperson.

As I'm sure you've noticed, education is pretty important to me -- of my students, of my staff, of myself.  Heck, it's so important to me that we give it away for free in our Open Training Demos. 

So now I'm going to ask you to give back.  But you get something for it.  A cool t-shirt.

This an outgrowth of of my crazy idea I wrote about in a blog last August, about how if we really want to improve the quality of dressage in the states, we need to invest in our local instructors.  Of course, the most local instructors I know are, well, Maddy and I.  

Last year I applied for, and received, an awesome training grant from the American Morgan Horse Association.  With it, and help from some of my clients, I spent two weeks at Hassler Dressage really focusing on my skills. I came out of it a better rider, and therefore a better instructor.

I also came out of it hungry for more.  

So this year, I decided, in addition to our normal monthly investment in instructor education, SFD would ear-mark proceeds from our Schooling Show Series, including sponsorships, for instructor education.  

But that did leave a gap, for those who want to help on a smaller scale.  So I found this t-shirt fund-raising campaign, and decided to give it a try.  

The catch is we need to sell 50 shirts for it to fly.  So buy a shirt for you. Buy one for your friend. Buy one for your significant other. Heck, buy one for your dog. 

Then Maddy and I will go get an inspirational lesson, and come come home and pass that inspiration on to you. 

If you want to do more, like use our sponsorships to advertise at our facility during our many educational events and schooling shows, follow this link to more info, or contact me at

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